Especialista em Growth Marketing - Performance & Geração de Leads
Core
Build and scale the demand generation machine for MGT and MGT Connect, increasing predictable qualified lead generation for Commercial and Franchise areas using paid media, automation, CRM, and data intelligence.
Role type
Growth Marketing Specialist (Performance & Lead Generation)
Builds
Paid media campaigns, lead generation funnels, and conversion journey optimization for B2B franchise acquisition and end-client acquisition.
Domain
B2B Marketing, Franchise Sales, Performance Marketing
Required skills
Paid media strategy, campaign planning, budget management, B2B demand generation, franchise acquisition, end-client acquisition, Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, remarketing, Performance Max, CPL optimization, CAC optimization, CTR optimization, CPC optimization, ROAS optimization, conversion tracking, lead reporting, MQL/SQL tracking, ROI analysis, pipeline management, revenue attribution, payback analysis.
Preferred skills
Data analytics, analytical mindset, data-driven decision making.
Responsibilities
Develop complete paid media strategy, define budget/channels/goals, plan B2B demand campaigns, create franchisee/licensee acquisition campaigns, create end-client campaigns, operate and optimize daily campaigns, build analytics reports on leads/MQL/SQL/CAC/ROI/ROAS/revenue/pipeline/lead origin.
Seniority
Individual Contributor