Marketing Automation Specialist (12-month Contract)
Core
Own automated customer journeys to drive engagement, retention, and membership for a large audience in the online vehicle marketplace.
Role type
Marketing Automation Specialist (Growth Marketing)
Builds
Multi-channel automated journeys, lifecycle communications, and segmentation strategies.
Domain
Automotive / Online Marketplace / Digital Marketing
Required skills
Marketing automation, CRM, lifecycle marketing, multi-channel journey building, segmentation, personalization, A/B testing, data analysis, campaign QA
Preferred skills
Braze platform expertise, Salesforce Marketing Cloud experience
Technologies
Braze, Salesforce Marketing Cloud
Responsibilities
Own the build, optimization, and results of automated customer journeys; Turn insights into personalized multi-channel communications; Set and run testing agendas for journeys; Push CX optimization across key touchpoints; Collaborate with paid media, SEO, GEO, and analytics teams; Develop lifecycle communications including newsletters; Support go-to-market campaigns for products and features; Own segmentation, campaign setup, QA, and delivery; Track performance against business metrics.
Seniority
Mid-level, hands-on IC
