Especialista en Performance Marketing , Meta Ads y Google Ads Data y MKT
Core
Manage and optimize paid media campaigns on Meta Ads, Google Ads, and TikTok Ads to generate leads and improve conversion rates for wellness and service-based businesses.
Role type
Performance Marketing Specialist (Paid Media)
Builds
Digital advertising campaigns and lead generation funnels
Domain
Digital Marketing / Performance Advertising
Required skills
Meta Ads, Google Ads, TikTok Ads, Google Analytics 4, Google Tag Manager, Excel (intermediate/advanced), A/B testing, remarketing strategies, data analysis, dashboard creation
Preferred skills
Looker Studio, Power BI, AI tools for marketing, CRM integration, landing page optimization
Responsibilities
Create, manage, and optimize campaigns across Meta, Google, and TikTok; Monitor daily campaign performance and spend; Analyze digital funnel from lead capture to conversion; Identify opportunities to reduce cost per lead and improve lead quality; Design and execute A/B tests on ads, audiences, and formats; Implement remarketing and conversion optimization strategies; Create reports and dashboards for key metrics; Collaborate with Marketing, Sales, and Design teams; Research AI trends and tools for marketing automation
Seniority
Mid-level, hands-on IC