Paid Media & Performance Marketing Specialist
Core
Design, implement, and optimize online advertising campaigns across digital channels to generate leads and drive business growth for a global health-tech marketplace.
Role type
Paid Media & Performance Marketing Specialist
Builds
Lead generation campaigns, B2B acquisition strategies, and marketplace growth initiatives
Domain
Health technology / Digital Marketing
Required skills
Performance marketing strategy, Google Ads, Microsoft Ads, web analytics, B2B lead generation, campaign optimization, data-driven decision making
Preferred skills
Health tech/SaaS/marketplace experience, WordPress
Responsibilities
Design and optimize paid media campaigns across multiple platforms, analyze campaign performance metrics, monitor web traffic and user behavior, manage Search Marketing strategies, create B2B acquisition campaigns based on CPL models, prepare strategic reports and presentations
Seniority
Mid-level, hands-on IC
