Analista de Marketing de Performance (Foco em Tráfego Pago)
Core
Performance marketing analyst focused on paid traffic to generate B2B demand, managing paid media campaigns, CRM, and lead automation.
Role type
Performance Marketing Analyst (Paid Traffic)
Builds
B2B demand generation campaigns and lead management workflows
Domain
B2B Marketing / Digital Advertising
Required skills
Google Ads, Meta Ads, B2B demand generation, media budget management, CRM & automation (RD Station), cross-platform integrations, A/B testing, AI tool utilization
Preferred skills
SaaS/Tech/RH Tech industry experience, revenue-generating marketing focus, BI & dashboarding, advanced AI campaign optimization
Responsibilities
Plan, execute, and optimize Google Ads and Meta Ads campaigns; Develop B2B acquisition and remarketing strategies; Manage media budgets with ROI focus; Monitor metrics and propose improvements; Conduct A/B tests on audiences, creatives, and offers; Manage lead flow between campaigns, landing pages, CRM, and sales team; Utilize AI tools to optimize processes and productivity
Seniority
Mid-level, hands-on IC