Performance Marketing Specialist- B2B Services- English Required -Mérida Hibrido
Core
End-to-end performance marketing specialist driving B2B service demand generation for an AI software company in Mexico and the US.
Role type
Senior Performance Marketing Specialist (B2B Services)
Builds
B2B lead generation pipelines and sales opportunities for AI agents and enterprise software.
Domain
B2B Services / AI Software / Tech
Required skills
Paid media strategy (Google, Meta, LinkedIn, TikTok), B2B service sales cycle expertise, US market campaign execution, advanced English proficiency, data-driven decision making (CPL, ROAS, CAC, LTV), tracking stack management (GA4, GTM, HubSpot), executive reporting.
Preferred skills
LinkedIn Ads, TikTok Ads, HubSpot CRM, Tech/SaaS/IT services industry experience, AI tools for optimization, Google Ads/Meta Blueprint certifications.
Technologies
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, GTM, HubSpot CRM, AI tools
Responsibilities
Plan, execute, and optimize paid media campaigns across multiple channels for Mexico and US markets; manage budgets and make investment decisions based on business metrics; implement and maintain tracking stack; close the loop from ad spend to pipeline and revenue; generate executive reports in English and Spanish; collaborate with content and design teams.
Seniority
Senior, hands-on IC
