Digital Analyst
Core
Transform user behavior and funnel data into actionable insights to drive conversion improvements across web and app channels.
Role type
Digital Analyst (Marketing Analytics)
Builds
Dashboards, tracking strategies, and A/B test frameworks for marketing performance.
Domain
Financial Services / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Funnel analysis, User behavior analysis (App/Web), A/B testing support, Tracking implementation, Data visualization, Stakeholder collaboration
Preferred skills
Strategic planning, Decision-making under pressure
Technologies
Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
Responsibilities
Analyze acquisition funnels to identify drop-off points; Implement co-hold tracking and tagging strategies; Study on-page user behavior to uncover friction points; Translate data insights into recommendations for content specialists; Analyze paid traffic quality and conversion impacts; Build recurring dashboards for funnel health and KPIs; Support A/B test design and post-test analysis.
