Especialista en Analítica Digital
Core
Interpretando datos y flujos digitales para el equipo de Tagging en el área de Analítica Digital, con foco en estructuras de datos y validaciones técnicas.
Role type
Digital Analytics Specialist (Data Layer & Tagging Support)
Builds
Data layers, tracking implementations, and analytics dashboards for digital user journeys
Domain
Banking / Digital Analytics
Deliverable
dashboards & analysis
Required skills
Adobe Analytics (Workspaces), Google Analytics, JSON structures, Data Layers, browser validation tools (Network, Charles Proxy), digital user journey mapping, KPI analysis
Preferred skills
Agile methodologies (Scrum, Kanban, Lean), stakeholder communication
Technologies
Adobe Analytics, Google Analytics, Charles Proxy, Browser Network Tools
Responsibilities
Generate dashboards and reports, validate analytics implementations, interpret digital data flows, support the Tagging team, analyze KPIs
Seniority
Mid-level, hands-on IC