Manager, Digital Optimization
Core
Improving performance across the Digital Shop & Buy customer journey through disciplined analysis, experimentation, A/B testing, and optimization to reduce funnel friction and increase conversion.
Role type
Manager, Digital Optimization
Builds
Digital sales experiments, funnel diagnostics, and optimization recommendations for the quote progression and conversion process.
Domain
Insurance / Digital Sales / E-commerce
Deliverable
product features
Required skills
Digital funnel optimization, A/B testing execution, data analytics, business case development, cross-functional partnership, performance diagnostics
Preferred skills
Experience in insurance or financial services, digital distribution, direct-to-consumer sales environments
Technologies
Digital analytics tools, session replay, heatmapping, dashboarding
Responsibilities
Monitor quote starts, progression, completion, and conversion metrics; design and manage A/B testing roadmaps; translate insights into actionable recommendations for journey improvements; develop business cases for digital enhancements; partner with Product, Technology, and Marketing teams to scale experiments.
Seniority
Manager, hands-on IC