Head of Marketing, LATAM (São Paulo, Brazil)
Core
Lead marketing efforts for Figma's launch in Latin America, focusing on demand generation, brand awareness, and revenue growth across Brazil and Mexico.
Role type
Head of Marketing (LATAM)
Builds
Regional demand generation and field marketing strategies for Figma's design collaboration platform.
Domain
B2B SaaS / Design Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing leadership, full funnel demand generation, digital marketing mix optimization, vendor/contractor management, sales collaboration, budget management
Preferred skills
PLG/SaaS experience, Figma product knowledge, experience in Argentina/Chile/Colombia
Technologies
email, content syndication
Responsibilities
Build and adapt demand generation strategy for LATAM, create localized field marketing efforts, drive digital and content marketing regionalization, partner with sales for expansion, track performance and manage budget, serve as brand ambassador for LATAM
Seniority
Senior, hands-on IC