Head of Email Marketing at CFO Insights
Core
Lead email marketing strategy and execution to drive event registrations and revenue for a CFO-focused media platform.
Role type
Head of Email Marketing
Builds
Email campaigns, webinars, and conferences for finance leaders
Domain
Financial services media and events
Deliverable
product features
Required skills
Email marketing strategy, CRM management, database segmentation, copywriting, event promotion, lead activation, cross-functional coordination
Preferred skills
Analytical problem-solving, project management
Technologies
CRM systems, email marketing platforms
Responsibilities
Manage email marketing campaigns and segment databases, Copywrite and design email campaigns to drive event focus, Acquire and activate reactive leads, Coordinate with Content and Sales teams, Sell tickets and manage marketing inbox
Seniority
Individual Contributor, Management Level
