Events Marketing Manager, Growth
Core
Build and own Arca's event marketing program to scale seminars, webinars, and client appreciation experiences that turn attendance into meetings with advisors and a sustainable pipeline.
Role type
Senior individual contributor events marketing manager
Builds
Scalable in-person and digital events (seminars, webinars, client appreciation) for a wealth management firm
Domain
Wealth management / Financial services
Required skills
Event program management, vendor/partner management, funnel analytics, ROI tracking, compliance coordination, advisor coaching, budget management, cross-functional leadership
Preferred skills
Experience scaling events from pilot to 100+ annually, experience in wealth management or financial services, data-driven experimentation
Technologies
None explicitly stated
Responsibilities
Own the seminar calendar across offices and advisors; manage external seminar marketing partner; coach advisors as presenters; define and own the event funnel metrics; track cost, payback, and ROI by event; own the in-room experience and design consistency; pilot new prospecting concepts like hosted dinners and community events
Seniority
Senior, hands-on IC
