Head of Digital Marketing at Private Equity Insights
Core
Lead digital marketing strategy and execution for a global Private Equity community platform, driving event registrations and revenue through email campaigns and CRM management.
Role type
Head of Digital Marketing
Builds
Content marketing campaigns, email automation, and event registration funnels for a B2B media company
Domain
Private Equity / Financial Services Media
Deliverable
product features
Required skills
Email marketing strategy, CRM management, copywriting, database segmentation, lead acquisition, project management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Manage email marketing campaigns and segment databases; Copywrite and design email campaigns to drive event focus; Acquire and activate reactive leads; Coordinate with Content and Sales teams; Sell tickets and manage marketing inbox
Seniority
Senior, hands-on IC
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