Senior Marketing Data Analist

## Responsibilities * Help KPMG make better marketing decisions based on data, operating at the intersection of marketing analytics, digital performance, and growth marketing. * Ensure insights lead to action by building the bridge between analysis and impact in an environment where marketing, technology, and data converge. * Identify what works, where growth opportunities lie, and which choices have the greatest effect on campaigns, customer interaction, lead generation, and commercial results. * Combine data from various sources and translate it into clear insights that enable teams to steer faster and smarter. * Look beyond the numbers to explain what results mean, identify developing trends, and determine necessary actions to improve performance. * Analyze campaign performance, optimize digital customer journeys, identify growth opportunities, and substantiate marketing investments. * Help stakeholders make the right decisions with confidence. * Collaborate with colleagues from marketing, digital, IT, and data to build a reliable data foundation for Marketing & Reputation. * Develop dashboards, reports, and analyses that make marketing performance visible. * Translate complex issues into concrete recommendations. * Contribute to the further professionalization of data-driven working within the organization by sharing knowledge, advising stakeholders, and exploring new possibilities in marketing analytics. ## Requirements * Experienced data professional who combines analytical depth with a strong business focus. * Critical thinker who communicates clearly and gains energy from complex issues without standard solutions. * Experience in marketing analytics, digital performance, growth marketing, or a data-driven marketing environment (e.g., on the agency side or within a commercial organization). * Ability to work within the Product Team Channels & Insights within Marketing & Reputation of KPMG Netherlands. ## Nice to Have * Experience working with specialists from different disciplines (Digital Channels, Marketing Technology, Web Design, Insights). ## Benefits * Opportunity to make an impact as a Data Specialist while continuously developing yourself. * Work in a team where creativity, data, and technology come together. * Collaborate with specialists from various disciplines who strengthen and inspire each other. * Space to translate insights into digital impact from diverse expertise areas.