Digital Marketing Specialist
Core
Planning, managing, and optimizing digital advertising campaigns for the Awareness and Consideration phases to maximize qualified reach, engagement, and traffic to the bank's properties.
Role type
Digital Marketing Specialist (Paid Media)
Builds
Digital advertising campaigns across Meta, Google, YouTube, TikTok, and programmatic DSPs
Domain
Digital Banking / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media planning and digital advertising, Campaign management platforms (Meta, Google, YouTube, TikTok, DSPs), Data analysis and reporting, Microsoft Office (Excel, PowerPoint), Audience segmentation
Preferred skills
AI and automation tools for marketing, Test & learn methodologies, Market trend monitoring
Technologies
Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Programmatic DSPs
Responsibilities
Support planning and implementation of digital campaigns for Awareness and Consideration phases, Manage operational coordination with media agencies, Monitor campaign delivery and optimize based on KPIs (reach, frequency, CTR), Produce periodic performance reports for management, Collaborate with Brand and Insights teams to ensure strategic coherence
Seniority
Mid-level (3–5 years experience)