Growth Marketer (Creator & Performance Specialist)
Core
Design and scale performance-driven creator marketing campaigns to drive user acquisition, conversion, and retention.
Role type
Growth Marketer (Creator & Performance Specialist)
Builds
Scalable creator-led acquisition loops and automated campaign workflows
Domain
Creator economy, gaming, streaming, and digital entertainment
Required skills
Performance marketing strategy, conversion rate optimization (CRO), data analytics and attribution, funnel mechanics, creator incentive architecture, CRM pipeline management
Preferred skills
Experience with affiliate networks, gaming/entertainment industry knowledge, paid acquisition expertise (Meta, Google, TikTok)
Technologies
Google Analytics, Mixpanel, Amplitude, CRM tracking software
Responsibilities
Design and execute creator-led campaigns focused on ROAS and CAC; Optimize landing pages and referral hooks for conversion; Analyze attribution data to identify high-LTV creators and content formats; Structure performance-based compensation and affiliate models; Build automated workflows for managing multiple creator campaigns; Partner with Product/Engineering to embed growth loops into the product
