Performance Marketing Specialist
Core
Planning and managing performance marketing campaigns across Google Ads and Meta Ads channels to drive conversions and optimize ROI.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns and high-conversion landing pages
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Display, YouTube, Shopping, Performance Max), Meta Ads Manager, conversion funnel modeling, attribution modeling, A/B testing, landing page optimization, budget allocation
Preferred skills
CRO tools (Hotjar, Optimizely, VWO), LinkedIn Ads, TikTok Ads, Programmatic advertising
Technologies
Google Ads, Meta Ads Manager, Hotjar, Optimizely, VWO
Responsibilities
Monitor campaign performance via KPIs (ROAS, CPL, CPA, CTR, conversion rate) and produce periodic reports; Collaborate with creative teams to develop optimized ad copy, visuals, and formats; Design and optimize high-conversion landing pages; Manage advertising budgets efficiently across channels and formats.
Seniority
Mid-level (5-7 years experience)