Group Product Manager
Core
Leading development and execution of brand strategies for the Italian market, managing key product initiatives and driving business growth for food brands.
Role type
Group Product Manager (FMCG)
Builds
Brand strategies, annual marketing plans, and product innovation projects for the Italian market.
Domain
Food & Beverage (FMCG) / Local Marketing
Deliverable
product features
Required skills
Strategic thinking, project management, market data analysis, leadership, budget management, cross-functional collaboration, consumer insight translation
Preferred skills
Experience in FMCG industry, team management, ATL-BTL media planning
Technologies
Nielsen, IRI
Responsibilities
Define and execute Strategic Marketing Plans, coordinate product development from concept to launch, analyze brand performance and market trends, manage marketing budgets, collaborate with agencies and internal stakeholders, translate consumer insights into marketing strategies, support communication plan execution, plan and budget media campaigns
Seniority
Mid-Senior, hands-on IC with team management