Customer Marketing Manager
Core
Deliver in-store commercial solutions and promotional programs for major retailers based on shopper insights.
Role type
Customer Marketing Manager
Builds
Promotional programs, joint business plans, and in-store execution strategies for key retailers.
Domain
Retail trade marketing / Consumer Packaged Goods (OTC)
Deliverable
product features
Required skills
Promotional development, shopper insights analysis, retail analysis, budget management, project management, key account strategy, POS material optimization, market data analysis
Preferred skills
Strategic brand planning, stakeholder relationship building, continuous improvement mindset
Technologies
NRM team collaboration tools, market data analysis platforms
Responsibilities
Lead promotional projects for OTC products with major retailers, manage deadlines for promo development, support joint business planning, drive in-store excellence measurements, execute marketing mix to drive conversion, improve effectiveness of in-store POS materials, build key account and brand plans, analyze market data and promotional effectiveness
Seniority
Junior to Mid-level, hands-on IC