Customer Marketing Manager

## About the role The Customer Marketing Manager will deliver world-class in-store commercial solutions along the shopper journey, based on customer, shopper, and expert insights. The role involves developing an optimal promotional program for our customers, ensuring excellent in-store execution of all promotions and brand themes, and supporting the development of strategic brand and account plans. The Customer Marketing Manager will be a strategic partner for Key Account Managers and Brand Managers, creating joint business planning and serving as the key contact person for retailers' category and trade marketing management. ## Responsibilities - Lead promotional projects for OTC for one of our major retailers in the Benelux based on shopper insights and retail analyses together with the NRM team. - Manage deadlines for promo development and act as the key contact for 3rd party agencies. - Support joint business planning and ensure effective execution of promotional calendars. - Drive in-store excellence measurements and operational excellence. - Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon customer and brand positioning. - Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers. - Build strong key account and brand plans together with Brand Marketing and Key Account Manager. - Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior. - Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL. ## Requirements - 1-2 years of proven experience in customer marketing, project management, and promotional development. - Strong understanding of shopper insights, retail analyses, and key account strategies. - Excellent presentation and communication skills. - Ability to manage budgets and analyze promotional effectiveness. - Ability to build relationships with key customers and internal stakeholders. - Innovative mindset with a focus on continuous improvement and driving results. ## Nice to Have ## Benefits