Customer Lifecycle Marketing Manager
Core
Own and oversee global Customer Lifecycle Marketing (CLM) and CRM strategy to maximize customer engagement, retention, repeat purchases, and lifetime value through personalized journeys and multi-channel campaigns.
Role type
Senior Customer Lifecycle Marketing Manager
Builds
End-to-end CRM campaigns, automated customer journeys, and personalized communication flows across WhatsApp, SMS, Email, RCS, and Push channels.
Domain
Global B2C Marketing / Customer Retention
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, hands-on campaign execution, marketing automation, customer segmentation, MarTech expertise, customer journey orchestration, campaign measurement, platform integrations
Preferred skills
Experience with emerging engagement channels, API knowledge, cross-functional partnership, innovation in CRM channels
Technologies
CleverTap, MoEngage, Salesforce Marketing Cloud, Adobe Campaign, Braze
Responsibilities
Define and oversee global CLM strategy aligned with business growth; Design lifecycle programmes across onboarding, activation, engagement, retention, cross-sell, upsell, renewal, and win-back; Oversee end-to-end execution of CRM campaigns across multiple communication channels; Design and refine automated customer journeys based on behavior and business rules; Oversee the lifecycle marketing technology ecosystem and configure segments, journeys, and workflows; Develop customer segmentation strategies using behavioral, transactional, and demographic data; Monitor campaign performance and optimize through A/B testing and channel refinement; Establish measurement frameworks and develop dashboards to monitor campaign effectiveness.
Seniority
Senior, hands-on IC with management responsibilities
