Promo and Coupon Planning, Senior Analyst
Core
Designing and executing category-level promotional plans and coupon strategies to drive unit lift and profitable sales growth for CVS Health's pharmacy and consumer wellness division.
Role type
Senior IC retail merchandising analyst (promo planning)
Builds
Bi-weekly promotional plans, branded coupon offer pools, and omnichannel promotional campaigns
Domain
Retail pharmacy / Consumer health
Deliverable
product features
Required skills
Retail merchandising strategy, coupon program design, cross-functional collaboration, data analysis, project management, MS Office Suite (advanced Excel/PPT), stakeholder management
Preferred skills
Change management techniques, multi-unit retail experience, healthcare/pharmaceuticals sector knowledge, Master's degree
Technologies
MS Office Suite, web-based submission tools, reporting dashboards
Responsibilities
Build category-level bi-weekly promotional plans and coupon offer pools, execute brand-level promo plans to drive unit lift, optimize promotional KPIs against yellow-tag and labor constraints, manage collaborative promotional web tools, evaluate promo program performance vs. forecast, translate data insights into actionable strategies
Seniority
Senior, hands-on IC