Performance & Strategy Marketing Manager
Core
Single point of accountability for performance, growth, and partner management within a modern, commercially-driven marketing function for a multi-site healthcare group.
Role type
Mid-senior Performance & Strategy Marketing Manager
Builds
Marketing engine for a national healthcare group, supporting new clinic launches and expansion.
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid channel management (Google, Meta), Agency management, Budget allocation & optimization, Marketing strategy, Reporting & attribution, Stakeholder engagement, Leadership
Preferred skills
Commercial mindset, Numbers-driven approach, Hands-on execution, Building internal capability
Technologies
Google Ads, Meta Ads
Responsibilities
Manage marketing performance across paid channels; Hold agencies accountable to CPA, bookings, ROI, and funnel performance; Allocate and optimize budgets across channels and clinics; Develop marketing strategy for clinics and new site openings; Ensure reporting, attribution, and data integrity; Lead Customer Experience & Social Media Specialist.
Seniority
Mid-senior, hands-on IC