Responsabile Marketing e Comunicazione
Core
Lead brand strategy and coordinate marketing/communication activities to increase visibility, support sales, and consolidate company positioning for a food production and distribution company.
Role type
Marketing and Communications Manager
Builds
Brand visibility, sales support, and market positioning
Domain
Food & Beverage / FMCG
Deliverable
product features
Required skills
Strategic marketing planning, digital marketing (SEO, SEM, social media, content marketing), market analysis, budget management, KPI monitoring, external agency coordination
Preferred skills
Premium food brand experience, GDO experience, international markets knowledge, sustainability focus
Technologies
SEO, SEM, social media platforms, content marketing tools
Responsibilities
Define and implement strategic marketing plans, manage corporate communication (online and offline), coordinate advertising campaigns, supervise branding, analyze market trends and consumer behavior, collaborate with sales teams, manage marketing budgets and monitor KPIs, coordinate external agencies and suppliers
Seniority
Mid-Senior, hands-on IC