Performance Marketing Manager
Core
Managing paid ad campaigns and ABM tactics to attract high-value accounts and drive demand for gaming creators.
Role type
Performance Marketing Manager
Builds
Paid media campaigns, organic content, and demand engines for game developers
Domain
Gaming / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
multi-channel campaign management, audience segmentation, ABM tactics, A/B testing, paid media budget tracking, KPI analysis, dashboard building, workflow tool proficiency
Preferred skills
experience in B2B or tech industries, experience with sponsored content in industry publications
Technologies
LinkedIn, Google Ads, Telegram, Jira, Confluence, Atlas, Anaplan, Zip
Responsibilities
Build and manage paid ad campaigns across LinkedIn, Telegram, and Google; Create organic content and lead social media campaigns; Execute ABM tactics including audience segmentation and personalized outreach; Build top-of-funnel dashboards to track reach, clicks, CPL, and engagement; Track paid media budgets, performance KPIs, and campaign-level analytics; Operate internal systems to manage execution workflows
Seniority
Mid-Senior, hands-on IC