Chief Marketing Officer
Core
Lead digital marketing strategy and user acquisition for a top EdTech bootcamp in LATAM, focusing on reducing CAC and scaling growth.
Role type
C-level marketing executive (Chief Marketing Officer)
Builds
Online education programs (Web Development, QA, Data Analytics, Data Science)
Domain
EdTech / Online Education
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
paid advertising expertise (Meta, Google, TikTok, YouTube), SEO strategy, influencer marketing operations, multi-touch attribution modeling, team leadership, product-minded growth strategy, international market expansion
Preferred skills
EdTech or online education marketing experience, understanding of long conversion cycles
Technologies
Meta Ads, Google Ads, TikTok Ads, YouTube Ads, SEO tools, attribution modeling frameworks
Responsibilities
Drive strategy and optimization for paid advertising channels, scale influencer marketing operations and creator partnerships, launch and grow SEO and Partnership Marketing, establish advanced attribution models and performance measurement frameworks, optimize marketing spend allocation across channels, manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics, and Partnership Development
Seniority
C-level, strategic leadership & full P&L ownership