Marketing manager - maternity leave
Core
Creating and executing client marketing strategies, leading campaigns, and evaluating performance metrics for a major IT company.
Role type
Marketing Manager
Builds
Marketing campaigns and initiatives for the Italian market
Domain
IT industry, B2B marketing
Deliverable
product features
Required skills
Market insights analysis, customer segmentation, audience strategy, customer journey design, paid/earned/owned media management, campaign execution and tracking, data-driven decision making, cross-functional collaboration, agency management
Preferred skills
B2B event management, complex multi-national environment experience
Technologies
Digital marketing platforms, social media, search engines
Responsibilities
Develop customer segmentation and audience strategies, contribute to marketing plans for the Italian market, design customer experience journeys and touchpoint plans, execute and analyze marketing plans against goals, lead execution of marketing deliverables collaborating with local and global teams