Digital Marketing Manager
Core
Oversees website functionality and content strategy to align with Huber AgroSolutions brands and generate leads.
Role type
Digital Marketing Manager
Builds
Website content, paid search programs, paid social media campaigns, and lead generation workflows.
Domain
Specialty chemicals and agrochemicals
Deliverable
product features
Required skills
SEO, SEM, Google Analytics, A/B testing, CRM/marketing automation (Pardot, SFDC), social media management, content strategy
Preferred skills
International corporate marketing experience, web production workflow ownership
Technologies
Pardot, SFDC, Google Analytics
Responsibilities
Collaborate on digital media buys, manage website SEO, create demographic groups for content customization, execute paid search and social campaigns, establish KPIs and generate performance reports.
Seniority
Mid-level, hands-on IC
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