DIGITAL SALES ANALYST I
Core
Planning and execution of digital marketing campaigns, including email, paid media, SEO, and web maintenance to drive sales and optimize performance.
Role type
Digital Sales Analyst
Builds
Digital marketing campaigns, landing pages, and SEO strategies for BBVA's public web and client acquisition funnels.
Domain
Banking / Digital Marketing / Web Analytics
Deliverable
product features
Required skills
Campaign planning and execution, Paid media optimization, SEO strategy and implementation, A/B testing, Web analytics interpretation, Frontend basics (HTML/CSS), CRM coordination, Creative brief management, User behavior analysis tools.
Preferred skills
Experience in Banking, Insurance, or Retail sectors.
Technologies
Adobe Analytics, Adobe Target, Google Tag Manager, Hotjar, Microsoft Clarity.
Responsibilities
Plan and follow up on email marketing campaigns, Implement and optimize paid media campaigns, Create and review creative briefs for agencies, Maintain public website and landing pages, Execute SEO strategies including keyword analysis, Coordinate blog content and new campaign launches, Analyze business metrics and conversion funnels.
Seniority
Entry-level to Junior, hands-on IC