Head- Performance Marketing
Core
Demand owner responsible for designing, running, and measuring multi-channel performance marketing campaigns across institutional capital markets, digital infrastructure, and enterprise blockchain products.
Role type
Head of Performance Marketing (Web3)
Builds
Qualified pipeline and demand engines for STOEX, Kwala, and Kalp.
Domain
Web3, Institutional Capital Markets, Enterprise Blockchain
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel campaign strategy, Hypothesis-led testing, AI-discovery optimization (AEO/GEO), ABM, Partnership channel management, Content strategy, Community management, Data-driven measurement, Capital-efficient growth, Cross-functional leadership
Preferred skills
Web3/Blockchain experience, SaaS/FinTech background, Pre-revenue startup experience, Agentic AI literacy
Technologies
ChatGPT, Claude, Perplexity, Google AI Overviews, Discord, X
Responsibilities
Deploy sequenced multi-channel campaigns across paid media, AI-discovery, and partnerships; Design testable campaign bets with defined cost and audience; Build presence on AI answer engines via structured content; Operate across Web2 and Web3 buyer channels; Own end-to-end campaign lifecycle from acquisition to conversion.
Seniority
Senior, hands-on IC