Analista de Marketing - Tráfego e Performance
Core
Create and maintain online advertising campaigns on Google Ads, Meta Ads, and LinkedIn Ads to improve conversion metrics and generate sales leads.
Role type
Performance Marketing Analyst
Builds
Digital advertising campaigns and lead generation funnels
Domain
Engineering & IT services, B2B marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, data analytics, conversion funnel management, audience segmentation, remarketing, KPI analysis (ROI, CAC, LTV, CTR, CPC, CPL), budget control
Preferred skills
English, Spanish
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics
Responsibilities
Develop, implement, manage, and optimize digital performance campaign strategies; Interface with the sales team to provide feedback on leads; Monitor the online marketing funnel through data analytics platforms; Define media objectives and strategies for top and middle of the funnel; Identify and gather relevant business information; Track conversion funnels; Analyze key KPIs and control invested budget; Generate result reports
Seniority
Individual Contributor