Analista de Marketing e Performance
Core
Developing and implementing performance marketing strategies to drive customer acquisition and retention for Unilever's global consumer brands.
Role type
Performance Marketing Analyst
Builds
Paid media campaigns, customer retention programs, and data-driven marketing strategies for consumer goods.
Domain
FMCG / Consumer Goods / Digital Marketing
Deliverable
product features
Required skills
Performance marketing strategy, paid media management (Google Ads, Facebook Ads, programmatic), agency management, data analysis, A/B testing, SEO, CRO, CRM management
Preferred skills
English or Spanish proficiency, experience with programmatic advertising
Technologies
Google Ads, Facebook Ads, programmatic platforms, CRM systems, SEO tools
Responsibilities
Develop and implement performance marketing strategies to increase customer acquisition and retention; Manage paid media campaigns across Google Ads, Facebook Ads, and programmatic platforms; Collaborate with and manage external agencies to ensure effective campaign execution; Analyze performance data and generate reports to identify optimization opportunities; Conduct A/B testing and experiments to maximize ROI; Monitor market trends and competitor activities; Optimize conversion rates and user experience; Manage and optimize CRM for customer acquisition and retention strategies.