Digital Marketing Strategist
Core
Designing and executing conversion funnels and lead generation strategies to drive sales for a business training academy.
Role type
Funnel Marketing Specialist
Builds
Sales funnels, landing pages, and digital content assets for lead generation and conversion
Domain
Business education and training
Deliverable
product features
Required skills
Funnel strategy, copywriting, landing page creation, marketing automation, A/B testing, data analysis, paid and organic social media management
Preferred skills
Video scriptwriting, autonomous project execution
Technologies
Hubspot, Zapier, Meta, TikTok, LinkedIn
Responsibilities
Ideate funnel strategies for lead generation and conversion; write copy for sales pages, landing pages, emails, and ads; technically build landing pages; manage email marketing and DEM; configure marketing automation workflows; conduct A/B testing; analyze data and generate reports
