Trade Marketing Manager Tv
Core
Lead trade and retail marketing strategy for the TV category within the Italian market, driving brand experience and sales performance in-store and digitally.
Role type
Trade Marketing Manager (Consumer Electronics)
Builds
Retail marketing plans, in-store activations, digital retail campaigns, and premium display solutions for TV products.
Domain
Consumer Electronics / Home Appliances / Retail
Deliverable
product features
Required skills
Trade marketing strategy, retail marketing, product go-to-market planning, visual merchandising, digital campaign management, stakeholder relationship management, sell-out analysis, budget optimization
Preferred skills
Experience in consumer electronics or tech sectors, cross-functional collaboration
Technologies
CRM systems, e-retail platforms, digital media tools
Responsibilities
Define and implement retail marketing plans for the TV category; plan and manage key activations for TV launches; design and coordinate POP materials and displays; activate digital campaigns and e-retail content; build relationships with retail partners and distributors; monitor sell-out, share, and competitor activities; allocate and optimize trade budget
Seniority
Mid-Senior, hands-on IC