Senior Creative Strategist - Paid Social (Meta Ads)
Core
Lead Meta advertising campaigns by creating winning ad concepts, hooks, and messaging to drive growth outcomes across multiple brands.
Role type
Senior Creative Strategist (Paid Social)
Builds
Facebook and Instagram ad campaigns for e-commerce, lead generation, and customer acquisition
Domain
Performance marketing / Paid social / Consumer psychology
Required skills
Creative strategy, Copywriting, Hook writing, UGC direction, Storytelling, Data analysis, Campaign optimization, Creative brief writing, Audience targeting, Conversion optimization
Preferred skills
Direct-response psychology, AI-assisted creative workflow, Scaling creatives, Multi-account management
Technologies
Meta Ads Manager, Facebook Business Suite, Pixel tracking
Responsibilities
Develop original ad angles and campaign concepts, Write creative briefs for video editors and designers, Lead UGC direction including scripting and storytelling, Monitor and analyze campaign performance metrics (CPL, CPA, ROAS), Optimize campaigns through creative iteration and testing, Scale winning creatives aggressively
Seniority
Senior, hands-on IC
