Performance Marketing Executive
Core
Drive measurable business growth by owning marketing performance, instruction generation, and lead quality through data-driven campaign optimization.
Role type
Performance Marketing Executive
Builds
Lead generation campaigns, website conversion improvements, and local visibility initiatives
Domain
Real estate / Property services (implied by 'instructions', 'valuations', 'Yomdel', 'branch-level')
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing, digital marketing, paid media, lead generation, Google Ads, Meta advertising, analytics, conversion tracking, website optimization, A/B testing, SEO, local visibility
Preferred skills
Data-driven commercial outcomes, ROI improvement, local content planning, landing page performance enhancement
Responsibilities
Own marketing performance and instruction generation; Monitor and analyse portal ROI, lead quality, and valuation lead performance; Test and optimise portal spend allocation and competitor benchmarking; Track lead follow-through and conversion, measuring website and Yomdel ROI; Plan, launch, and optimise campaigns aimed at generating instructions and valuations; Manage Google PPC, Meta (Facebook & Instagram) campaigns, and retargeting activities; Evaluate branch-level campaigns and leaflet distribution effectiveness; Support local prospecting activities, monitoring ROI and performance of various channels; Manage off-market and internal mailing campaigns; Enhance website lead generation by improving landing page performance and conversion rates; Collaborate with developers on A/B testing and optimising lead journeys; Develop local content plans, optimise Google Business Profiles, and improve local SEO; Continuously test and evaluate new lead generation tools and strategies to improve ROI
