Sr. Growth Marketing Manager
Core
Sr. Growth Marketing Manager owning paid search and paid social channels to drive residential real estate transactions.
Role type
Senior hands-on IC growth marketing manager
Builds
Paid search and paid social campaigns for HomeLight's real estate platform
Domain
Real estate technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, PMax, S360), Meta Ads (Advantage+, CAPI), SQL, GA4, Google Tag Manager, attribution modeling, creative testing, AI tool integration
Preferred skills
Experience in high-consideration long-cycle products (mortgage, insurance, fintech)
Technologies
Google Ads, Meta Ads, Google Tag Manager, GA4, SQL
Responsibilities
Build and optimize Google Ads campaigns, manage Meta campaigns across Facebook and Instagram, run testing programs with creative and audience experiments, monitor CAC and ROAS, integrate AI tools into marketing workflows, debug tracking issues
Seniority
Senior, hands-on IC