CRM Marketing Manager
Core
Designing and executing automated CRM marketing campaigns to drive customer conversions and retention for an online technology education platform.
Role type
CRM Marketing Manager
Builds
Automated email workflows, segmented customer communications, and campaign performance reports
Domain
EdTech / Customer Lifecycle Marketing
Deliverable
product features
Required skills
CRM marketing strategy, data analysis, customer segmentation, A/B testing, campaign optimization, workflow automation, marketing technology integration
Preferred skills
Experience with Customer.io, project management
Technologies
Customer.io
Responsibilities
Analyze customer data to create segments, develop trigger communications, analyze campaign results, create A/B tests, develop success reports
Seniority
Mid-level, hands-on IC
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