Assistant Director, Digital Marketing (1-year contract)
Core
Drive personalized communications across email and app, govern and develop app features, oversee digital analytics and campaign performance tracking, and lead a team within the Digital Marketing department.
Role type
Assistant Director, Digital Marketing
Builds
HPB's MarTech capabilities, personalized email/app campaigns, and digital health engagement features for Singaporeans
Domain
Public health promotion / Digital Marketing
Deliverable
product features | dashboards & analysis
Required skills
Marketing technology operations, digital marketing strategy, team leadership, digital analytics, campaign performance tracking, app feature governance, budget management
Preferred skills
Experience with Salesforce Marketing Cloud, Google Analytics, Sitecore CMS, AI recommendation systems
Technologies
Salesforce Marketing Cloud, Google Analytics, Sitecore CMS, AI recommendation systems
Responsibilities
Drive personalized communications efforts across email and app; govern and develop app features including content prioritization; oversee digital analytics and campaign performance tracking; lead and develop a team within the Digital Marketing department
Seniority
Senior, hands-on IC with team leadership
