Performance Marketing Manager
Core
Own and scale paid media channels (Meta, Google, WhatsApp) for a premium D2C baby essentials brand, driving customer acquisition and retention through data-driven strategy and execution.
Role type
Performance Marketing Manager (D2C)
Builds
Paid media campaigns, retention flows, and performance reports for a baby essentials brand
Domain
Direct-to-Consumer (D2C) E-commerce / Baby Essentials
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads strategy and scaling, Google Ads (Search, Shopping, PMax) management, WhatsApp marketing automation, D2C metrics analysis (ROAS, CAC, LTV, AOV), creative briefing, P&L ownership, Shopify dashboard fluency
Preferred skills
Experience with ByteSpeed AI or similar WhatsApp tools, ability to work directly with founders
Technologies
Meta Ads Manager, Google Ads, Shopify, ByteSpeed AI, Interakt, Wati
Responsibilities
Manage prospecting, retargeting, and retention campaigns across Facebook and Instagram; Build and maintain campaign architecture including audience segmentation and budget allocation; Own Google Search, Shopping, and Performance Max campaigns including keyword strategy and bid management; Execute WhatsApp broadcast campaigns and retention flows; Produce weekly and monthly performance reports with insights and recommendations; Own the marketing P&L tracking blended ROAS and contribution margin
Seniority
Mid-level, hands-on individual contributor