Senior Marketing Manager
Core
Senior B2B marketing manager shaping go-to-market strategy and customer-centric programs for a large industrial organization.
Role type
Senior B2B Marketing Manager
Builds
Long-term marketing strategies, customer journey frameworks, sales enablement materials, and account-based marketing campaigns.
Domain
Industrial sector (mining, construction, engineering, manufacturing)
Deliverable
product features
Required skills
Strategic marketing planning, customer segmentation, content strategy, account-based marketing, sales enablement, budget management, executive stakeholder management
Preferred skills
Account-based marketing (ABM), experience in mining/heavy equipment/construction/energy sectors, buyer persona development
Technologies
Digital marketing channels
Responsibilities
Develop and own long-term marketing strategies aligned with business objectives; Conduct market, customer, and competitive research; Define KPIs and measurement frameworks; Lead customer segmentation and buyer persona development; Build content roadmaps and value propositions; Develop targeted account-based marketing strategies; Partner with sales leaders to support complex buying journeys; Present recommendations and marketing plans to senior leaders.
Seniority
Senior, hands-on IC