Digital Marketing Specialist
Core
Execute and optimize performance marketing campaigns across paid search, social media, and organic channels to drive traffic and conversions.
Role type
Digital Marketing Specialist (Performance Marketing)
Builds
Paid search campaigns, social media engagement, and organic search visibility for clients.
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads campaign management, social media engagement, SEO keyword research, data analysis, ad copywriting, budget management, A/B testing
Preferred skills
Multi-client account management, E-commerce or SaaS marketing background, conversion rate optimization, content marketing workflows
Technologies
Google Ads, Google Analytics 4, SEMrush, Ahrefs, Instagram, Facebook, LinkedIn
Responsibilities
Run and scale Google Ads campaigns (Search, Display, Remarketing), manage social media engagement and content execution, improve SEO and organic visibility, analyze data and prepare performance reports
Seniority
Mid-level, hands-on IC
