Senior Paid Media Specialist (Google Ads & Meta Ads)
Core
Senior client-facing role managing paid media strategy and hands-on campaign execution for Google Ads and Meta Ads to drive lead generation and eCommerce sales.
Role type
Senior Paid Media Specialist (Google Ads & Meta Ads)
Builds
Paid media campaigns for lead generation and eCommerce clients across Australia and New Zealand
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads campaign management, Meta Ads campaign management, paid media strategy development, Google Analytics 4, Google Tag Manager, conversion tracking setup, keyword research, audience targeting, competitor analysis, budget management, performance optimization (CPA, ROAS), client account management
Preferred skills
Experience with Performance Max, Shopping, Display, and Remarketing campaigns, understanding of attribution models, proactive problem-solving, staying ahead of platform changes and AI automation trends
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager
Responsibilities
Manage and optimize Google Ads and Meta Ads campaigns, develop paid media strategies for lead generation and eCommerce, conduct keyword and audience research, manage client budgets and scale opportunities, improve conversion rates and ROAS, lead client meetings and present performance insights, identify growth opportunities for clients and the agency
Seniority
Senior, hands-on IC with client management