Virtual Assistant - Performance Marketing Specialist
Core
Manage and optimize multi-channel performance marketing campaigns for eCommerce and CPG brands to drive growth, visibility, and profitability.
Role type
Performance Marketing Specialist (Virtual Assistant)
Builds
Advertising campaigns and growth strategies for eCommerce and CPG brands
Domain
eCommerce, CPG, Retail Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Amazon PPC management, Walmart Connect, Meta Ads, Google Ads, TikTok Ads, keyword research, bid optimization, audience targeting, campaign restructuring, creative testing, data analysis, Excel/Google Sheets, budget management, Shopify platform familiarity, retail media network experience, Helium10/Data Dive/Pacvue/Perpetua/Quartile/Triple Whale tools, landing page optimization
Preferred skills
Experience with food, beverage, or snack brands, Reddit Ads, Instacart Ads, omnichannel strategy, creative testing
Technologies
Amazon PPC, Walmart Connect, Meta Ads, Google Ads, TikTok Shop, TikTok Ads, Reddit Ads, Instacart Ads, Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale
Responsibilities
Manage and optimize advertising campaigns across Amazon PPC, Walmart Connect, Meta, TikTok, Google, Reddit, and Instacart; Drive growth and visibility across marketplace platforms; Improve profitability through keyword research, bid optimization, and audience targeting; Identify scaling opportunities while monitoring inventory and adjusting spend; Analyze CAC, LTV, and competitive trends; Build weekly performance dashboards and provide actionable recommendations; Collaborate with leadership and creative teams to support product launches and marketplace expansion
Seniority
Mid-level, hands-on IC