Ecommerce Performance Marketing Manager
Core
Drive ecommerce growth and scale performance by leading paid media strategy for a globally recognised technology brand's D2C revenue across the UK market.
Role type
Ecommerce Performance Marketing Manager
Builds
Paid media campaigns (Search, Shopping, Performance Max, Demand Gen, Remarketing) for physical product brands
Domain
Ecommerce / Retail / D2C / Consumer Electronics / IT Hardware
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Search/Shopping/Performance Max/Demand Gen campaign optimization, Google Merchant Centre and product feed management, external agency management, paid social strategy, SEO integration, analytical problem solving, commercial mindset
Preferred skills
AI advertising knowledge, automation experience, emerging digital marketing trends awareness
Technologies
Google Ads, Bing Ads, Google Merchant Centre, Performance Max, Demand Gen, Remarketing
Responsibilities
Optimize paid media campaigns across Google Ads and Bing Ads, manage and optimize Google Merchant Centre and product feeds, test audiences/creatives/bidding/landing pages to maximize ROAS, manage paid media budgets, collaborate with SEO/Content/Paid Social teams, analyze campaign performance and provide actionable insights, monitor KPIs (ROAS, CPA, conversion rate, revenue growth)
Seniority
Mid-level, hands-on IC