Digital Marketing Manager H/F
Core
Lead search strategy (organic and paid) for customer acquisition across key markets, defining and optimizing campaigns and SEO initiatives.
Role type
Senior Digital Marketing Manager (Search Lead)
Builds
Customer acquisition campaigns and search visibility for Swile's products
Domain
Fintech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads strategy, paid search campaign management, budget optimization, SEO strategy (technical audits, site architecture), content strategy, backlink management, cross-functional collaboration, strategic planning, hands-on execution
Preferred skills
Agency background, experience with Microsoft Ads and LinkedIn Ads, proficiency with Semrush
Technologies
Google Ads, Microsoft Ads, LinkedIn Ads, Semrush
Responsibilities
Define and manage Google Ads strategy across the entire funnel, create and optimize campaigns while managing budget and KPIs, define and manage SEO strategy including technical audits and on-page optimization, manage content and backlink strategy, monitor performance and translate insights into action plans, collaborate with Product Marketing and Engineering teams
Seniority
Senior, hands-on IC