Marketing Manager
Core
Develop and execute a B2B lead-generation marketing strategy focused on content creation and distribution for an energy management system.
Role type
B2B Marketing Manager
Builds
Content assets, lead flows, and marketing automation campaigns for WattMaestro (an energy management system for the commercial market).
Domain
Energy management / B2B SaaS
Required skills
B2B lead generation strategy, content strategy and creation, copywriting, HubSpot, WordPress, CRM management, sales alignment
Preferred skills
Knowledge of the energy market or installation industry, experience with Canva and Figma, familiarity with AI tools
Technologies
HubSpot, WordPress, Canva, Figma
Responsibilities
Develop and execute content strategy for LinkedIn, newsletters, and blogs; optimize website and landing pages for conversion; manage lead nurturing and tracking in HubSpot; create sales-supporting materials like brochures and presentations; participate in relevant trade shows and conferences
Seniority
Mid-level, hands-on IC