Senior Product Marketing Specialist
Core
Execute product commercialization, demand generation campaigns, and event-driven storytelling for Generac's Industrial, Mobile, Data Center, and Microgrid energy portfolios.
Role type
Senior Product Marketing Specialist (B2B/B2C)
Builds
Product marketing assets, demand generation campaigns, and reusable messaging frameworks for energy technology solutions.
Domain
Energy technology (generators, microgrids, data centers)
Deliverable
product features | dashboards & analysis
Required skills
Campaign management, digital marketing, content creation, analytics, budget management, Salesforce Marketing Cloud, B2B/B2C marketing, Microsoft programs, ZoomInfo, 6Sense
Preferred skills
SAP/ERP experience
Technologies
Salesforce Marketing Cloud, ZoomInfo, 6Sense, SharePoint, Microsoft programs
Responsibilities
Support Product Marketing Managers in executing commercialization initiatives across multiple energy portfolios; develop and refresh product marketing assets including battlecards and sales FAQs; coordinate speaker submissions and event messaging; execute product-aligned demand generation campaigns; build reusable asset libraries and messaging frameworks.
Seniority
Senior, hands-on IC
