Digital Marketing Manager
Core
Consults on marketing solutions for BMO's digital properties to improve customer engagement, conversion, and revenue.
Role type
Digital Marketing Manager
Builds
Digital marketing campaigns and programs across web, mobile, and tablet applications
Domain
Banking / Digital Marketing
Deliverable
product features
Required skills
Analytics, campaign design, performance measurement, brand standards, stakeholder management, data interpretation, process optimization, strategic problem solving
Preferred skills
Content development, creative development, user experience optimization
Technologies
Web, mobile, tablet applications
Responsibilities
Design and implement digital marketing campaigns, analyze data to provide customer insights, monitor campaign performance, ensure brand compliance, collaborate with product and agency teams, develop operational procedures
Seniority
Mid-level, independent execution
