Performance Marketing Lead
Core
Design, document, and execute performance marketing strategies using analytics to measure cross-channel impact on brand KPIs and refine approaches based on insights.
Role type
Performance Marketing Lead
Builds
Cross-channel marketing campaigns and test-and-learn initiatives
Domain
Digital marketing, ecommerce, performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategy deck creation, Excel proficiency, Google Analytics, Google Ads, CRM platforms, data visualization, audience segmentation, funnel optimization, cross-functional collaboration, project management
Preferred skills
Marketing strategy, agency experience, management consulting experience, digital marketing focus, ecommerce focus, data analytics focus, campaign optimization focus
Technologies
Google Analytics, Google Ads, CRM platforms, data visualization software, PowerPoint
Responsibilities
Design and execute performance marketing strategies, interpret analytics to measure cross-channel impact, collaborate on test-and-learn plans, lead audience segmentation and planning, optimize customer journey from awareness to conversion
Seniority
Mid-Senior, hands-on IC
