Bmc Helix - Lead Field Marketing Manager
Core
Lead Field Marketing Manager responsible for executing integrated marketing strategies, building sales pipelines, and nurturing high-propensity accounts for BMC Helix in the Latin American region.
Role type
Lead Field Marketing Manager
Builds
BMC Helix products and joint offerings within the partner ecosystem
Domain
Enterprise IT / Software Sales
Deliverable
product features
Required skills
Integrated marketing strategy execution, regional marketing planning, partner ecosystem management, demand generation, lead management and workflow optimization, budget management, data analysis for pipeline adjustment, enterprise software sales cycle knowledge
Preferred skills
Experience with co-marketing budgets, event optimization, digital and social media campaign management, agency management
Technologies
Infrastructure tools for pipeline analysis
Responsibilities
Set and execute integrated marketing strategy for assigned area, Develop regional marketing plans for different account segments, Develop and maintain partner specific marketing content, Work with extended partner team to promote awareness and drive revenue, Oversee and optimize the lead management process, Manage external agencies in the execution of programs
Seniority
Senior, hands-on IC
